Alete is focused on partnering with differentiated active nutrition brands to support their growth as part of a broader vision of helping consumers activate their potential for healthy lives. Alete’s brands which include SaltStick, Vitassium, BonkBreaker, and Joje, all differentiate themselves by offering high-quality and innovative products, maintaining authentic relationships with consumers, and their commitment to an omnichannel sales approach that seeks to serve consumers wherever best suits their needs.
San Francisco, CA
“The partnership with American Pacific has been transformative for Alete. American Pacific has effectively paired a deeply collaborative engagement model with the provision of value-added resources and tools to help Alete achieve remarkable growth while maintaining the authenticity of purpose that consumers count on us for.”
Mac Tillman / CEO