Alete Active Nutrition
Alete is focused on partnering with differentiated active nutrition brands to support their growth as part of a broader vision of helping consumers activate their potential for healthy lives. Alete’s brands which include SaltStick, Vitassium, and BonkBreaker, all differentiate themselves by offering high-quality and innovative products, maintaining authentic relationships with consumers, and their commitment to an omnichannel sales approach that seeks to serve consumers wherever best suits their needs.
Investment Date:
April 2020
Sector(s):
Consumer
Location:
San Francisco, CA
Status:
Current
“The partnership with American Pacific has been transformative for Alete. American Pacific has effectively paired a deeply collaborative engagement model with the provision of value-added resources and tools to help Alete achieve remarkable growth while maintaining the authenticity of purpose that consumers count on us for.”
Paul Vraciu / CEO