Alete Active Nutrition

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Alete is focused on partnering with differentiated active nutrition brands to support their growth as part of a broader vision of helping consumers activate their potential for healthy lives. Alete’s brands which include SaltStick, Vitassium, and BonkBreaker, all differentiate themselves by offering high-quality and innovative products, maintaining authentic relationships with consumers, and their commitment to an omnichannel sales approach that seeks to serve consumers wherever best suits their needs.

Investment Date:

April 2020

Sector(s):

Consumer

Location:

San Francisco, CA

Status:

Current

“The partnership with American Pacific has been transformative for Alete. American Pacific has effectively paired a deeply collaborative engagement model with the provision of value-added resources and tools to help Alete achieve remarkable growth while maintaining the authenticity of purpose that consumers count on us for.”

Mac Tillman / CEO

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